Перепишите предложения, раскрыв скобки, поставьте глагол в требуемом времени и залоге. Выпишите глаголы и укажите их видовременную форму....1
Вставьте артикль, где необходимо.....1
Вставьте правильный предлог или послелог, где необходимо....2
Вставьте правильное местоимение....2
Прочитайте текст и письменно переведите 1, 2-й абзац....2
Письменно ответьте на вопросы по тексту....4
Литература.....5
I. Перепишите предложения, раскрыв скобки, поставьте глагол в требуемом времени и залоге. Выпишитеглаголыиукажитеихвидовременнуюформу.
1. Many of the exhibits (damage) in the fire and some totally (destroy).
2. When the satellite (launch) next week, scientists (be able) to investigate the rings around Saturn in more detail than ever before.
3. How long you (be) married? - For twenty-five years. I (be) a student then.
4. If Sally (stay) here till the end of the week, I (take) her to the theatre. - That's OK. She (leave) next Monday, by the evening train.
5. That evening I (have) dinner with an uncle of mine. At the opposite table I (see) a woman whose face (seem) familiar to me. Yet, I (not/can) remember where I (see) her.
6. I know you (hide) something unpleasant from me, but I (want) you to be honest with me.
7. I (tell) the other day that Jim (break) his leg.
8. I wonder why they (notphone) you back. – May be they (notget) the message.
II. Вставьте артикль, где необходимо.
1. Have you got... few minutes? I'd like to have ... chat with you.
2. I prefer cooking with … oil, as it`s better for you … butter.
3. It was ... luxurious hotel, ... best I've ever stayed in.
4. There was such ...long queue that we decided not to wait.
5. ... students will be writing ... test in ... Room 405.
6. ... head of... department made ... brief report.
III. Вставьте правильный предлог или послелог, где необходимо.
1. Who's the old lady all dressed (on, in, to) green?
2. (At, By, To) the time they reached the hotel they had got wet (over, through, in).
3. These pens came (in, into, for) use some ten years ago.
4. I look forward (on, to, by) your next visit, dear.
5. The window of my room faces (at, --, into) the garden.
IV. Вставьте правильное местоимение.
1. There's much (fewer, less, least) water in the river than usual.
2. Though his theory is fairly complicated, there are (few, a few, the few) people who understand it.
3. (Neither, None, No) part of this publication may be reproduced or transmitted.
4. Learner-drivers are not allowed to drive on (them, their, theirs) own.
5. I'm not going (somewhere, nowhere, anywhere) tonight.
V. Прочитайте текст и письменно переведите 1, 2-й абзац.
MARKETING
In recent years marketing has become a driving force in most companies. Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.
Underlying all marketing strategy is the marketing concept - «we must produce what people want, not what we want to produce». This means that we put the customer first. We organize the company so that this happens. We must find out what the customer wants. We carry out market research.We must supply exactly what the customer wants.We can do this by offering the right Marketing Mix: «The Four P's- the right Product at the right Price; available through the right channels of distribution: Place; presented in the right way; Promotion.
Nowadays all divisions of a company are urged to think marketing. We must have a clear idea of: what the customers need, what the customers want, what causes them to buy. The ability to recognize early trends is very important. Producers must know why, where, for what purpose the consumers buy. Market research helps the producer to predict what people will want. And through advertising he attempts to influence the customer to buy Marketing operations are very expensive. They take more than half of the consumer's dollar. The trend in the USA has been to high mass consumption. The construction of good shopping centres has made goods available to consumers. It has provided a wide range of merchandise and plenty of parking facilities.
Marketing in a foreign environment often means working around and within a set of constantly changing circumstances. The environment elements include a country's economy, politics, regulations and social make up. Whether you are developing your company's first international marketing plan or revising existing strategies, understanding the foreign environment is crucial to international success.
A company that believes in marketing is forward thinking and doesn't rest on its best achievements: it must be aware of its strengths and weaknesses as well as the opportunities and threats it faces.
VI. Письменно ответьте на вопросы по тексту.
1. What do marketing operations include?
2. Why are all divisions of a company urged to think marketing?
3. What does marketing in foreign environment often mean?
Список использованной литературы:
Голицинский, Б.Ю. Грамматика английского языка. Сборник упражнений / Б.Ю. Голицынский. – М.: КАРО, 2003. – 545 с. Мюллер В.К. Новый англо-русский словарь. – М.: Русский язык, 1999. – 880с.
