Introduction. 3

Mass Media and its Influence on Public Opinion and Political Behaviour 4

Agenda setting. 6

Priming. 9

Framing. 10

Conclusion. 13

References. 14


Фрагмент работы:

The aim of this paper was to consider the impact the mass media has on the political agenda and behaviour. Having studied the publications on the topic, we came to the following conclusions:

The political impact of the mass media extends far beyond newspaper reports and articles of a direct political nature, or television programs connected with current political affairs. In a much more subtle and diverse way, they can influence people’s thought patterns by other means, like ‘goodwill’ stories, pages dealing with entertainment and popular culture, movies, TV ‘soap operas’, ‘educational’ programs, etc. All these types of information shape human values, concepts of good and evil, right and wrong, sense and nonsense, what is ‘in trend’ and what is not, and what is ‘acceptable’ and ‘unacceptable’. These human value systems, in its turn, from people’s attitude to political issues, have impact on their voting choice and therefore determine those who holds political power.

They key functions the mass media performs in shaping people’s political attitude and behaviour are as follows: agenda-setting; priming; framing.

Agenda-setting implies that the media sets the public agenda, in the sense that they may not exactly tell you what to think, but they may tell you what to think about.

Closely related to agenda setting is the effect of priming. Priming refers to the fact that one piece of media information can influence how we interpret subsequent pieces of information by making us tune in to certain areas of thought. Thus, the news media can influence the criteria by which political candidates are judged by calling attention to some issues and ignoring others before the speech of the candidate.

A frame is the central organizing idea for making sense of relevant events and suggesting what is at issue. News and information has no intrinsic value unless embedded in a meaningful context which arranges and lends it coherence.

The agenda-setting effects of the mass media have significant implications beyond the pictures created in people’s heads. Beyond attitudes and opinions, the pictures of reality created by the mass media have implications for personal behaviors, ranging from college applications to voting on election day...

Список использованной литературы:

Balkin, J.M. How Mass Media Simulate Political Transparency / J.M. Balkin [Electronic Resource]. – Mode of access: – Date of access: 23.09.2015 Barnett, S. Will a Crisis in Journalism Provoke a Crisis in Democracy? / S. Barnett // The Political Quarterly. – 2002. – No.73. – Pp. 400-408. Bergan, D. Effect of Media on Voting Behavior and Political Opinions in the United States / D. Bergan, A. Gerber, D. Karlan [Electronic Resource]. – Mode of access:  Date of access: 25.09.2015 Brosius, H.-B. Beyond agenda setting: The influence of partianship and television reporting on the electorate’s voting intentions / H.-B. Brosius, H.M. Kepplinger // Journalism Quarterly. – 1992. – No. 69. – Pp.893-901. Communication and Democracy // eds. M. McCombs, D. Shaw and D. Weaver. – Mahwah, NJ: Lawrence Erlbaum Associates, 1997 The Concise Encyclopedia of Democracy // ed. El. Dehsen. – Washington DC: C.Q. Press, 2000. Do the media govern? Politicians, voters, and reporters in America // eds. Sh.Iyengar, R. Reeves. – Sage, Thousand Oaks, CA, 1997. Eilders, C. Media as political actors? Issue focusing and selective emphasis in the German quality press / C. Eilders // German Politics. – 2000. – No. 9(3). – Pp. 181-206. Gerber, A. Does the Media Matter? A Field Experiment Measuring the Effect of Newspapers on Voting Behavior and Political Opinions / A. Gerber, D. Karlan, D. Bergan // American Economic Journal: Applied Economics. – 2009. – 1(2). – Pp.35-52. Fog, A. The supposed and the real role of mass media in modern democracy / A. Fog [Electronic Resource]. – Mode of access: – Date of access: 20.09.2015 Hardcastle, J. Do Mass Media Influence the Political Behavior of Citizens / J. Hardcastle [Electronic Resource]. – Mode of access: – Date of access: 25.09.2015. Jennings, B. Theory and research in mass communication / B. Jennings, D. Miron // Journal of Communication. – 2004. – No. 54. – Pp. 662-704. Iyengar, Sh. Is Anyone Responsible? / Sh. Iyengar. – University of Chicago Press, 1991. – 206 p. Iyengar, Sh. News That Matters / Sh. Iyengar, D.R. Kinder. – University of Chicago Press, 2010. – 216 p. London, S. How the Media Frames Political Issues [Electronic Resource]. –  – Date of access: 24.09.2015 McCombs, M. The Agenda-Setting Role of the Mass Media in the Shaping of Public Opinion / M. McCombs [Electronic Resource]. – Mode of access: Date of access: 20.09.2015. McCombs, M. The Emergence of American Political Issues: The Agenda-Setting Function of the Press / / M. McCombs, D.L. Shaw. St. Paul: West, 1977. McCombs, M. The Agenda-Setting Function of Mass Media / M. McCombs, D.L. Shaw // Public Opin Q. – 1972. – No. 36 (2). – Pp. 176-187. McCombs, M. News Influence on Our Pictures of the World / M. McCombs, A. Reynolds // In Media Effects: Advances in Theory and Research, Second edition, edited by Jennings Bryant, Dolf Zillmann, and Mary Beth Oliver. – 2002. – Pp. 1-18. Paletz, D. The media and public policy / D. Paletz // In The politics of news. The news of politics by D. Graber, D. McQuail, & P. Norris (Eds.). - Washington, DC: Congressional Quarterly, 1998. – Pp. 218-237. Pan, Z. Priming and media impact on the evaluations of the president's performance / Z. Pan, G.M. Kosicki // Communication Research. – 1997. – No.24. – Pp. 3-30. Popescu, M. The Impact of Media Systems on the Making of Informed Election Outcomes / M. Popescu [Electronic Resource]. – Mode of access:  – Date of access: 20.09.2015 Popkin, S.L. The Reasoning Voter: Communication and Persuasion in Presidential Campaigns / S.L. Popkin. - University of Chicago Press, 1994. – 332 p. Roberts, M. Agenda setting and political advertising: Origins of the news agenda / M. Robers, M. McCombs // Political Communication. – 1994. – No. 11. – Pp. 249-262. Shaw, D. The impact of news media favorability and candidate events in presidential campaigns / D. Shaw // Political Communication. – 1999. – No. 16. – Pp.183-202. Soroka, S.N. Media, public opinion, and foreign policy / S.N. Soroka. – American Political Science Association, San Francisco, 2001. Walgrave, S. he Contingency of the Mass Media’s Political Agenda Setting Power: Toward a Preliminary Theory / S. Walgrave, P.V. Aelst // Journal of Communication. – 2006. – No. 56. – Pp.88-106. Weaver, D. Media Agenda Setting in a Presidential Election: Issues, Images and Interest / D. Weaver, D. Graber, M. McCombs, Ch. Eyal. – Greenwood, Westport, CT, 1981. Weaver, D. Issue salience and public opinion: Are there consequences of agenda-setting? / D. Weaver // International Journal of Public Opinion Research. – 1991. – No.3. – Pp. 53-68. Zaller, J. A Theory of Media Politics / J. Zaller. – University of Chicago Press, 1999. – 183 p.

Цена сегодня: 12.00 бел.руб.

Вы находитесь на сайте как незарегистрированный пользователь.
Для покупки работы Вам необходимо заполнить все поля ниже:
Ваше имя :
Придумайте логин :
Ваш e-mail :
Ваш телефон :
Параметры выбора
Вид работ
Год сдачи
Минимальный балл
Страниц не менее
Слова в названии
Слова в описании

ИП Глухов Руслан Алексеевич, Свид-во о гос. рег. № 190616554 от от 07.04.2005 г., Мингорисполком.
Юр. адрес: 220020, Республика Беларусь, г. Минск, пр-т Победителей, 125-185 - Купить дипломную работу в Минске

Разработка сайта 3D.BY

Оставьте свои данные и мы перезвоним!